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Helpful hints for January
It is important for any business to ensure that their busy December sales run smoothly into the New Year. It is essential to maintain high marketing standards that will attract new custom as well as enticing the old customers. The trained professionals at Captivate Restaurants have some helpful hints for what you can do in the first few weeks of the year to keep your restaurant profitable.
Take advantage of the quiet period in January and train your staff, both the old and new to ensure you are providing consistent service throughout the establishment. Refreshing their memories and keeping them on their toes will encourage them to manage customer expectations whilst delivering exceptional service at all times. Do not underestimate the power of good service - it can create one of the strongest forms of marketing for your restaurant - word of mouth.
At the end of the festive rush it is crucial that you check your marketing materials. Are they up to date? Do they reflect positively on your brand for the New Year? From big to small, all materials, A boards, posters, menus and website must all be reviewed to ensure you are maximising the magnetising aesthetics' of your restaurant.
It is important to build local relationships all year round but it is never as pressing as it is in January. Extending a personal invitation and offering a complimentary meal for two can go a long way. It is essential however that the invites go to appropriate targets for example hotel concierges, B&B's owners and journalists - these are all figures who can promote your restaurants within their own fields - however service must be up to scratch and the manager must the on shift to sweet talk them!
In a time when people are at their most money conscious at the start of the new year, it is important that marketing strategists have considered the mind-set of their target market. It is important to think more about discounts rather than added value. Promoting these discounts to your local businesses, on your website and other marketing materials.
Caroline Oliver - 6th January 2010
For more help and tips on restaurant graphic design get in contact with Captivate Restaurants today on 020 7060 3318 or email info@captivate-restaurants.co.uk
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