These days the internet is the first place people turn to when looking for places to eat and drink. Therefore it’s essential to have a good web presence and that primarily that means having a good restaurant website. The key to a good restaurant website design is clear navigation, so that people can find exactly what they are looking for easily and quickly. People’s attention span is very short when it comes to restaurant websites and websites in general – is they can’t find what they looking for quickly they will try one of your comepitors websites. Good photography is also a must – it really does pay to get a professional restaurant / food photographer in as great food shots will get peoples mouths watering! Other important elements in a restaurant website design will be; About Us; Press / Testimonials; Menus. About us is essential your mission statement and the ethos behind it. try to show a passion for what you do and include the experience of the chefs, owners as well as how carefully the ingredients are sourced. Your restaurant website should also be used to get customer details for your restaurant database. This can be done in a number of ways. Take online restaurant bookings; include a competition page (enter your details to win a meal for 4) and of course the contact us page.
Your restaurant website needs to be updated regularly whenever your menu changes or you get a press review add these to your website. Further more it’s great idea to include a special offers page on your restaurant website design with offers for early on in the week. By stating that the offer is only valid with online bookings you can really boost the number of people on your restaurant database.
Captivate Restaurants have built restaurant websites for a wide range of clients from national chains to small local restaurants. Get in contact today to see what we can do for your business on 020 7060 3318 or email info@captivate-restaurants.co.uk
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