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One of the most cost effective restaurant marketing strategies is to build up a customer database and use regularly. It is often said that it’s far easier to get an old customer to return that attract a new customer to come and spend their money. Therefore a regular newsletter to remind old customers that you are still there as well as keeping them up to date with menu changes, upcoming events and special offers, can pay dividends.
Restaurants are far behind other industries when it comes to collecting customer data and using it to generate sales. But our clients are one step ahead of the competition.
Captivate Restaurants employ a number of different techniques to help our clients increase the size of their customer database from customer comment cards to online competitions to media promotion, amongst other strategies, our clients gain an average of 400 new customer details every single month.
But a huge database is no good unless it’s used properly and attracts bookings. We write and design newsletters that convey the restaurant’s message clearly and concisely, normally with a special offer or promotion that drive customers in.
Get in contact with Captivate Restaurants today for your free, no-obligation proposal. Call us on 020 70603318 or email info@captivate-restaurants.co.uk
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