Finding the right site for a new restaurant is essential. But what makes the perfect site? This largely depends on who you are targeting the restaurant at. Obviously a new fine dining restaurant will only work in certain areas where those that live and work in the area have a high disposable income. There are other critea that maybe of importance such as parking, outside seating, a function room, space for a bar, transport links and footfall. Most people set their sights on high street locations for the obvious reasons of high footfall and exposure. However in some cases it maybe preferable to be on a side street, as you will be able to get a cheaper place and / or a larger space for your new restaurant. The money that you save by not having a high street location can be spent on restaurant marketing to ensure that you still receive a high level of exposure. It’s vital that you carry out detailed analysis of each proposed new restaurant site. This will include information on the competition (brand, prices, menu, décor, size, restaurant marketing etc) the demographics of the area as well as a detailed SWOT analysis.
There are many estate agents that specialise in the restaurants and these will be able to show you a wide range of suitable premises. Some landlords will require a landlords pack – this will contain information on the brand, the clientele that you seek to attract as well as the financial backing and stability of the company.
Captivate Restaurants are experienced in helping would be restaurateurs find new sites and writing landlord packs. Get in touch today to see how we can help, 020 7060 3318 or email info@captivate-restaurants.co.uk
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