In marketing terms your restaurant database is one of the most valuable assets your business will have. Most restaurants have been very slow to see the benefit of having a large customer database – other industries are far way ahead in this regard. There are many ways of obtaining your customers details. One of the ways of growing your restaurant database is through your restaurant website. The obvious one is take online bookings – you can entice customers to book online (especially early on in the week when trade is slow) with some kind of special offer only available you book online. Furthermore a competition page where customers enter their details for a chance to win a monthly meal for 4 people at your restaurant will also help to grow your restaurant database. Lastly anyone that submits a query on the contact us page will also be added to your restaurant database. Off line you have an even bigger range of options to help you grow your restaurant database. If your restaurant hands out fliers on local streets promoting a special offer, put a form on the back of the fliers that customers must fill in to get the offer. Another popular means of growing your restaurant database is with customer comments cards (also a great way of getting valuable customer feedback). As an enticement to get people to fill them in, state that all completed customer comment cards go in a monthly prize draw to win a meal for 4 people. But if you don’t want customer comment cards – simply have a bowl on the bar where people can put their business cards to be entered into the prize draw. If you do use printed methods for growing your restaurant database (such as fliers and customer comment cards) then make use you have a box for each letter of their email address so you don’t lose any with eligible handwriting.
More help and advice on how to grow your restaurant database get in contact with Captivate Restaurants today 020 7060 3318 or email info@captivate-restaurants.co.uk
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