Every restaurant is different, they have different locations, menus, target markets – but everyone is interested in increasing restaurant sales. Obviously the main way of increasing restaurant sales is to get more customers with success restaurant marketing strategies. Where are sales weak? Where can be improved? Mid week lunches? Monday dinners? Specific restaurant marketing campaigns help to increase restaurant sales during those time. Furthermore increasing the restaurant spend per head will also help to increase restaurant sales. Add an item on the menu that is a couple of pounds more expensive than the others, sell new products such as fresh fruit smoothies and fresh fruit juice.
Train your staff in the 3 main restaurant selling techniques Upselling; Suggestive selling and positive selling.
Have you thought about opening for breakfast? Breakfast obvious opens a whole new market and will help to increase restaurant sales. However there are a multitude of questions and information that needs to be ascertained before doing so. This will include information on staffing; restaurant market research – is there a market for breakfast in your area? Etc etc.
Lastly many restaurant increase their restaurant turnover by providing outside catering for all sorts of events and private parties.
For more information on increasing restaurant sales get in contact with Captivate Restaurants today on 020 7060 3318 or email info@captivate-restaurants.co.uk
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