It was the late 1980's and we were two dessert-freaks with a passion for all things cake-shaped. Philip and Alan: friends and comrades in the quest for the ultimate of all sweet-treats! We experimented with all sorts of combos which would bring tears of joy to the face of anyone with even half a sweet tooth. Huge chunks of chocolate, gooey toffee, crunchy honeycomb, crumbling cookies, fresh fruit and crackin' nuts were piled high to decadent and delicious effect on our concoctions. All with the aim of creating desserts so divine they could not be denied. It wasn't long before our passion for creating became our business. We started it small, pleasing one customer at a time with our impossibly-tasty creations but it wasn't long before word spread about the 'new dessert-kid in town' and demand grew and grew. Our obsession and on-going infatuation has continued to this day and we still make the tastiest cakes at Cheesecake HQ, pleasing thousands of sweet-toothed customers year on year.