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The majority of nearly every restaurant’s clientele either lives or works within a mile radius of that restaurant. There are obvious exceptions such as rural pubs and big name restaurants but for a large percentage of restaurateurs their local community is where their customers live or work. Demographics change with postcodes and each local community is made up of a variety of target customers. These will include; retired people; students; local business people; young mums; not to mention differing salaries and races.
Captivate Restaurants initially works with you to discuss the local area and which specific markets to target for your restaurant. Our marketing plans always have a range of strategies that communicate your restaurant’s key messages in a clear, concise way that stimulates trade. We look at who and what’s in your area such as theatres; hotels; cinemas; associations; sports clubs and large employers. Our experience means that we know exactly how to get the most amount of coverage from these businesses and associations reaching their employees or members without paying them to do so.
Get in contact with Captivate Restaurants today for your free, no-obligation marketing plan. Call us on 020 7060 3318 or email info@captivate-restaurants.co.uk
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