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In today’s competitive market place knowing what your customers want and what the competition is up is vital. For existing restaurants market research should be seen as an ongoing process – constantly talking to customers getting feedback and seeing what the local competition is up to as well as the industry as whole. But for new restaurant concepts it needs to be very thorough and detailed – the information obtained essential to make clear, market driven decisions on the direction of the new restaurant project.
Captivate Restaurants conducts the kind of research that you need – from the demographics, competition and marketing targets of a proposal new restaurant location to customer focus groups and interviews of your target market. With regard to the competition we analyse why they are busy (or not), their menu, their brand, their prices as well conducting a detailed SWOT analysis of their business. this process is repeated for all the major competitors in the area. We also look further a field for similar concepts – both nationwide and international to learn lessons and take inspiration.
This thorough research means that concepts are fully developed and expensive mistakes avoided.
Get in contact with Captivate Restaurants today for your free, no-obligation proposal. Call us on 020 70603318 or email info@captivate-restaurants.co.uk
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