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Media coverage for any restaurant creates awareness and is good for trade. It gives a third party validation on what you do – everyone expects you to say how great the food, service and décor is but when a restaurant reviewer says so it’s a stronger message. Media relations is an integral part of our restaurant marketing plan. We always start by creating a Press Pack containing all the information on the restaurant that a journalist may need and will include key facts, experience of key staff, any awards won, photos, sample menu as well as the ethos behind the restaurant. The last stage of the media campaign preparation is to create a target media list that contains the key publications that we want to get editorial in.
Our approach combines standard PR techniques such as the Press office function (responding to journalist enquiries, communicating key messages, making sure information and photos are up to date); piggy backing on topical Issues in the industry; targeting journalists to write reviews; drafting and placement of articles on relevant topics; with more creative work such as writing features and setting up competitions and promotions. All competitions will be designed to not only portray our clients restaurants in the highest light but also to obtain the details of all entrants for the database.
Our Media Relations work also includes making sure that all annual restaurant guides such as Time Out / Hardens etc as well as London travel guides get all the information they need.
Get in contact with Captivate Restaurants today for your free, no-obligation marketing plan. Call us on 020 7060 3318 or email info@captivate-restaurants.co.uk
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