Marketing strategies for a pub is essentially the same tactics used when marketing a restaurant or any other type of business. It is important to research your target market in order to create a consistent and coherent brand that will attract them.
Pubs commonly have a much smaller profit margin than restaurants and gastro pubs this is because of the GP rates on food verses drink. Marketing is regarded as an expensive luxury for pubs and therefore overlooked. In order to increase pub sales it is essential to employ a marketing department to focus on the promotional, media and design material which will construct the vital elements of the pub’s identity. All chain pubs have become successful enough to grow due to marketing.
Although marketing is an expense, there are still ways to keep costs down and still get people through the door. Word of mouth marketing is still regarded as very effective restaurant and pub marketing. This can be achieved in many ways for example ensuring that the quality of service and drinks is high and attention to detail, for example ensure the toilets are regularly checked. Another simple and cheap marketing method is discounting, this can be done is number of ways such as discount cards, free drink cards, special offers. Face to face contact is effective; visiting local businesses and handing out discount cards with other promotional material builds a relationship and makes your nearby network feel welcome.
It costs next to nothing if anything at all to organise competitions in local newspapers. This is a great way of showing off your brand while encouraging people to visit the pub and make use of your offer.
Pubs receive a great deal of custom from sports teams and sports fans. You should take advantage of this and organise a marketing plan that involves these targets. This can be simple and effective for example offering the man of match some complimentary drinks and a reserved table. This will attract the whole team to the pub whilst the man of match has his drinks.
A sky TV that shows live sports can attract a large crowd. A large screen TV is again another expense but will prove to be a valuable investment when the marketing team encourages an increase in business on match days. The marketing consultants and designers at Captivate Restaurants will provide you with posters that will promote your pub as the best venue to view the games.
From drinks promotions to Sky TV to pub snacks, branding and public relations, the team at Captivate Restaurants can provide expert advice that will increase your pub sales.
For more help and tips on anything to do with restaurants get in contact with Captivate Restaurants today on 020 7060 3318 or email info@captivate-restaurants.co.uk
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