It’s far easier to get old customers to return than to get new restaurants diners to try you in the first place. Obviously restaurants can get a customer’s loyalty by providing great food, with great service with a perception of value for money. However to give your restaurant the best chance of success it’s advisable to implement some kind of restaurant loyalty scheme. There are many different types of restaurant loyalty schemes. One of the most common is whereby customers get plastic cards that gives the card holder a discount. People can order a restaurant loyalty card on that restaurant’s website and by filling in a form in the restaurant. You should always think carefully about the terms and conditions – when’s it valid, what are the limitations and when does it expire. However there are plenty more restaurant loyalty schemes that don’t have the expense of the plastic cards. Anything marketing activity that entices customers to return is essentially a restaurant loyalty scheme. From offers emailed to your database to bounce-back vouchers, restaurant loyalty schemes can and do work. Bounce –back vouchers are vouchers gift to customers when they have finished their meal and paid their bill. They give a discount or money off the next time that customer dines in your restaurant. Don’t forget (as with an promotional voucher) to have a contact form incorporated so that customers can leave their details for your restaurant database.
For more information on restaurant loyalty schemes get in contact with Captivate Restaurants today on 020 7060 3318 or email info@captivate-restaurants.co.uk
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