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Getting great reviews in newspapers and magazines provides fantastic exposure for your business – communicating what you do to old and new customers alike which leads to a boost in sales. Furthermore it gives a third party validation of what you do – the public expect you to say you’re great but when a newspaper or magazine says the same thing, it gets their attention. For most restaurants, no matter where they are located there will be a wide range of titles that are read by any number of restaurant target markets. Obviously for London restaurant PR there are literally hundreds of publications that carry news and reviews on restaurants, bars, pubs and hotels. Captivate Restaurants have contacts in all major publications that you would have heard of and a large number that you haven’t, but are nevertheless are widely read. These contacts, our experience and creative fair means that we always get coverage for our restaurant clients no matter what their size, location or what cuisine they serve.
Our approach combines standard PR techniques such as the press office function (responding to journalists enquiries, communicating key messages and making sure information and photos are up to date); piggy backing on topical issues in the industry; targeting journalists to write reviews; drafting and placing articles on relevant topics and more creative work such as writing features and setting up competitions and promotions.
All competitions will be designed to not only portray our clients’ restaurants in the best light but also obtain the details of all entrants for the database.
For more information on how we’ll make headlines for you get in contact today – info@captivate-restaurants.co.uk
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