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These day’s the restaurant market is very competitive with lots of pubs, restaurants and bars for customers to choose from. The choice is almost overwhelming with every conceivable type of dining experience catered for – especially in laces like London. You may well provide fantastic food with a perception of value for money in beautiful surroundings topped off with great service. But most places these days will argue that they do to. Therefore you need to restaurant marketing to get your message across to your target markets. Word of mouth still remains one of the most powerful forms of restaurant marketing – give customers a great restaurant experience and they will tell their friends resulting in a growing customer base. However this takes a great deal of time and will bills to pay you can’t rely on word of mouth exclusively. You most conduct some restaurant marketing– if you are proud of your restaurant and what it does, why not tell everyone? Most restaurants are busy on Friday and Saturday nights but struggle to get customers early on in the week. This is where a restaurant marketing campaign can really help as long as it’s thought out and target market specific.
Restaurant marketing can take many forms but the thing to remember is that the majority of any restaurant’s customers will either live or work within a mile radius of that particular restaurant. Therefore your restaurant marketing efforts need to focus on your local community. Approach everything in your area that your target customers will have contact with organising strategic alliances, discounts and joint ventures. These will include anything from large local employers to golf clubs to charities to schools.
Most busy restaurants spend on average 3% of turnover on restaurant marketing – that’s why they are busy! So don’t delay start restaurant marketing today!
But if you want your restaurant marketing done by professionals with a wealth of experience phone Captivate Restaurants today on 020 7060 3318 or email info@captivate-restaurants.co.uk
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